Of the many people you know—family, friends, co-workers or classmates, neighbors, the locals at your favorite restaurant or bar or café, the people who work at your most frequented stores, and everyone else who has crossed your path at one time or another—each has their own perspective about who and how you are. Some of these people know you well, while others much less so, yet all have an opinion, small or large, that has been gained through their interactions with you. In short, you have a reputation. In counseling, I’ve recently been thinking a lot about this notion of reputation, enough so that I have decided to share my thoughts about this important topic. In short, I feel that it is tremendously valuable to recognize this important truth: that we earn our reputations.